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Doka argued that tasks in coping with life-threatening illnesses might differ in different contexts. He called these contexts "phases" and identified the main ones as:
Customer Acquisition Cost
the total cost associated with acquiring a new customer, including marketing and sales spending.
Marginal Cost
The expenditure involved in creating one more unit of a product or service.
Average Cost
The total cost of production divided by the number of units produced, reflecting the average expense per unit.
Standard Meals
Pre-defined, fixed meals that are regularly available in establishments like restaurants or cafeterias.
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