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Describe Maslow's hierarchy of needs and discuss how Maslow felt motivation is shaped.How does the contemporary hierarchy of needs (Kenrick,Griskevicius,Neuberg,& Schaller,2010)differs from Maslow's? Which model do you prefer,and why?
Advertising Wearout
The phenomenon where an advertisement loses its effectiveness due to repeated exposure over time, leading to audience boredom and a decline in response rates.
Advertising Burnout
A situation where consumers become indifferent to advertising messages after being exposed to excessive amounts of advertising.
Sleeping Effect
A phenomenon where the persuasiveness of a message increases with time after it has been initially discounted or forgotten.
CS Decreasing
A process where customer satisfaction levels decline over time due to various factors such as poor service quality or unmet expectations.
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