Examlex
What is an important elaboration of Piaget's concept of egocentrism?
Consumer Value Perceptions
How consumers view the worth of a product or service in relation to its price, quality, and utility.
Alternative Evaluation
The stage in the consumer decision-making process where different product and service options are assessed against a set of criteria.
Suggests Criteria
The act of proposing specific standards or benchmarks that can be used to evaluate or judge something.
Information Search
The process by which individuals gather data and details about a product or service before making a purchase decision.
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