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Based on research (Gardner,Gabriel,& Lee,1999) ,which of the following is true?
Incentive Programs
Plans designed to motivate and encourage specific behaviors or actions, such as purchasing more products or improving employee performance.
Sophisticated
Characterized by refined taste, manners, or intellectual understanding, often through experience or education.
Trade-Oriented Sales Promotions
Sales tools used to support a company’s advertising and personal selling directed to wholesalers, distributors, or retailers. Also called trade promotions.
Advertising
The action of calling public attention to products, services, or events through paid announcements by an identified sponsor.
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