Which Speaker Is Likely to Be Viewed as the Most

question 68

Multiple Choice

Which speaker is likely to be viewed as the most credible?

• A)an athlete endorsing a hair-care product
• B)a literature professor endorsing a financial management firm
• C)a professor of water resources speaking on behalf of a community lacking safe water
• D)a celebrity promoting his most recent film

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Definitions:

Interference

A phenomenon where previously learned information hinders the ability to learn new information, often explored within the context of memory research.

Mnemonic Device

A memory aid or strategy that makes information easier to remember.

Proactive Interference

The tendency for older or previously learned material to impede the recall of newer material.

Serial Reproduction

A method of studying memory where information is passed and reproduced through a chain of individuals.