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_______ are events in the environment that occur immediately after a given behavior occurs.
Advertising Expense
Costs incurred by a business to promote its products or services, including media buys, production costs, and marketing materials.
Anticipated Tax Credits
Tax credits that are expected to be received in the future, which can reduce the amount of taxes owed.
Income Tax Expense
The total amount of income tax that a company reports as an expense in its financial statements for a specific period.
Pretax Income
The total earnings of a company before taxes have been deducted, also known as earnings before tax (EBT).
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