Briefly Differentiate the Two Basic Approaches Used for Monitoring Customers

question 54

Essay

Briefly differentiate the two basic approaches used for monitoring customers.

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Definitions:

External Factors

Influences that impact a business or its operations that originate outside of the company, including economic, social, political, and technological factors.

Responsiveness

The speed and quality of a reaction to inputs, changes, or customer needs.

Assessment Measures

Assessment measures are tools or methods used to evaluate the performance, quality, or efficacy of a product, procedure, or individual's knowledge and skills.

Puffery

Describes exaggerated or false praise in advertising that is not meant to be taken literally, typically used to promote products or services.