The Rainforest Action Network, a National Advocacy Group, Launched a Bruising

question 61

Multiple Choice

The Rainforest Action Network, a national advocacy group, launched a bruising PR campaign to stop Home Deport from selling old-growth lumber. After two years of bad publicity and resistance to new store locations, Home Depot surrendered. Today, its suppliers are working with environmental and forestry groups to certify that their wood products are not from endangered areas. Home Depot used a(n) ____ strategy to respond to demands that it be socially responsible.

• A)proactive
• B)accommodative
• C)predictive
• D)defensive
• E)offensive

Recognize the sources of information required to prepare the statement of cash flows.

Understand the importance and impact of conveying bad news appropriately in business communication.

Identify the differences between direct and indirect strategies for delivering bad news.

Recognize ethical considerations in business communication, especially in conveying negative news.

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Definitions:

Consumer Goods

Products intended for final use by consumers rather than further manufacturing or processing.

Future Growth Rate

An estimate of how fast an economy, company, or investment is expected to grow in the future.

Division of Output

The allocation or distribution of the total goods and services produced among different sectors, markets, or consumers.

Marginal Benefits

The additional benefits received from consuming one more unit of a good or service.