The Rainforest Action Network, a National Advocacy Group, Launched a Bruising

question 61

Multiple Choice

The Rainforest Action Network, a national advocacy group, launched a bruising PR campaign to stop Home Deport from selling old-growth lumber. After two years of bad publicity and resistance to new store locations, Home Depot surrendered. Today, its suppliers are working with environmental and forestry groups to certify that their wood products are not from endangered areas. Home Depot used a(n) ____ strategy to respond to demands that it be socially responsible.

• A)proactive
• B)accommodative
• C)predictive
• D)defensive
• E)offensive