Krispy Kreme Krispy Kreme Is a Relatively Small Doughnut Seller

question 53

Multiple Choice

Krispy Kreme Krispy Kreme is a relatively small doughnut seller. It has only 792 stores while Dunkin Donuts has over 7,125 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment which has made success difficult for many food operations is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade. Refer to Krispy Kreme. How does Krispy Kreme benefit from planning?

• A)Planning makes persistence unnecessary.
• B)Planning allows managers to direct their employees to "do their best."
• C)Planning gives direction to managers and employees.
• D)Planning eliminates the need for task strategies.
• E)Planning would provide all of these benefits to Krispy Kreme.

---

Definitions:

Behavior Pattern

A recurrent way of acting by an individual or group toward a given object or in a specific situation.

Biculturalism

The ability of an individual to identify and integrate aspects of two distinct cultures, often leading to enhanced social adaptability and understanding.

Minority Cultures

Groups within a larger society that maintain unique cultural identities, often underrepresented and having different ethnic, linguistic, or religious characteristics from the dominant group.

Majority Culture

Refers to the cultural values, beliefs, and practices that are dominant in a particular society or organization.