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Krispy Kreme Krispy Kreme Is a Relatively Small Doughnut Seller

question 100

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Krispy Kreme Krispy Kreme is a relatively small doughnut seller. It has only 792 stores while Dunkin Donuts has over 7,125 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment which has made success difficult for many food operations is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade. Refer to Krispy Kreme. Krispy Kreme's goal to open double the number of Krispy Kreme stores in British Columbia, where it already has a well-established reputation, by 2015 would be an example of a S.M.A.R.T. goal because it is ____.

Definitions:

Investment Choices

The act of deciding where to put money to work in the financial or capital markets with the expectation of receiving a return.

Warrant

A warrant gives the holder the right, but not the obligation, to buy or sell a company's stock at a specific price before a certain date, often issued as part of a new stock or bond issue.

Asset Securitizations

The financial process of pooling various types of debt instruments (e.g., loans, bonds) and selling them as consolidated financial securities to investors.

Credit Derivatives

Financial instruments that allow parties to manage exposure to credit risk, through vehicles such as credit default swaps (CDS).