Krispy Kreme Krispy Kreme Is a Relatively Small Doughnut Seller

question 7

Multiple Choice

Krispy Kreme Krispy Kreme is a relatively small doughnut seller. It has only 792 stores while Dunkin Donuts has over 7,125 outlets in the United States and Canada. In spite of its size, Krispy Kreme has been described by many as "the hottest brand in America." The company's success in an environment which has made success difficult for many food operations is due in large part to the long-term vision of its top management and its establishment and achievement of S.M.A.R.T. goals. The company originated in Winston-Salem, North Carolina, in the mid-1930s when Vernon Rudolph bought a secret recipe for yeast doughnuts from a French pastry cook. Rudolph ran the company until he died in 1973 without naming a successor, which caused the company problems for the next decade. Refer to Krispy Kreme. Which of the following would be an example of an operational plan for Krispy Kreme?

• A)to open a new plant for making doughnut mix outside the U.S.
• B)to change the color of the "walking KK" logo of the company
• C)to turn on the HOT DOUGHNUTS NOW sign whenever fresh doughnuts came off the line
• D)to hire a new human relations vice-president to oversee all of the company's operations
• E)to modify the doughnut mix recipe so that less expensive ingredients can be used

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