When Making Travel Plans, Many Tourists Have Selected Thomas Cook

question 29

Multiple Choice

When making travel plans, many tourists have selected Thomas Cook, a British tour operation, because they perceive that no other tour company can duplicate the customer service and satisfaction that Thomas Cook has provided over its years of operation. Thomas Cook has apparently created a sustainable competitive advantage by using _____________resources.

• A) synergistic
• B) valuable
• C) tangible
• D) nonsubstitutable
• E) rare

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Definitions:

Neutral Stimulus

A stimulus that initially does not elicit any intrinsic response until it is associated with an unconditioned stimulus.

Salivation

The secretion of saliva in the mouth by the salivary glands, which is often a reflex response to the sight, smell, or taste of food.

Unconditioned Response

A natural, automatic reaction to a stimulus that occurs without any prior learning or conditioning, such as salivating in response to the smell of food.

Food Reward

The pleasure or satisfaction derived from eating, which can influence eating behaviors and choices.