When Coca-Cola Acquired a Water-Treatment and Bottling Plant So It

question 73

Multiple Choice

When Coca-Cola acquired a water-treatment and bottling plant so it could produce and market Dasani brand bottled water, it was an example of___________ .

• A) a repositioning strategy
• B) external growth
• C) niche marketing
• D) a retrenchment strategy
• E) internal growth

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Definitions:

Reporting Currency

The currency used in financial statements to represent an entity's financial performance and position, often the national currency where the company is domiciled.

Price-Level-Adjusted Currency

Currency whose value is adjusted according to changes in a price index, to account for inflation or deflation.

Specific Currency

A particular currency chosen for financial transactions or accounting purposes.

Foreign Exchange

The trading and conversion of different national currencies, as well as the global marketplace where such transactions occur.