An Ad for a Major Brand of Clothes Washer Reads

question 80

Multiple Choice

An ad for a major brand of clothes washer reads, "Since our humble beginnings back in 1950, we have been dedicated to building machines with superior cleaning power, reliability, and style." This manufacturer is more than likely using which kind of positioning strategy?

• A) differentiation
• B) retrenchment
• C) diversification
• D) focus
• E) stability

---

Definitions:

Cultural Influences

The impact that the beliefs, values, norms, and practices of a culture have on individuals' thoughts, feelings, and behaviors.

Parasympathetic Nervous System

is part of the autonomic nervous system responsible for rest and digestion, reducing heart rate, and increasing intestinal and gland activity.

Suppression

The act of stopping or reducing the intensity or expression of an activity, feeling, or thought, consciously or unconsciously.

Sympathetic Nervous System

A part of the autonomic nervous system that typically prepares the body for physical activity and is often referred to as the "fight or flight" system.