Clorox Corporation Controls 60 Percent of the Bleach Market

question 111

Multiple Choice

Clorox Corporation controls 60 percent of the bleach market. Imagine you are an entrepreneur who was considering developing and marketing a new brand of bleach. Which of Michael Porter's industry forces should you be most concerned about?

• A) bargaining power of buyers
• B) threat of substitute products or services
• C) threat of new entrants
• D) bargaining power of suppliers
• E) character of the rivalry

---

Definitions:

Nail Bed

The skin beneath the nail plate that provides nourishment and a foundation for nail growth.

Nail Matrix

Epithelial tissue resting on dermis under the proximal end of a nail; produces most of the nail.

Body Odor

Body odor results from the bacterial breakdown of sweat in various parts of the body, producing a noticeable smell.