When the Home Depot Opened Stores in Canada, It Ran

question 70

Multiple Choice

When The Home Depot opened stores in Canada, it ran a series of ads featuring an animated hammer that showed that the U.S.-based home improvement store had the lowest prices. According to Michael Porter, which of the following positioning strategies did The Home Depot adopt to deal with existing Canadian stores that sold similar products?

• A) cost leadership
• B) diversification
• C) focus
• D) differentiation
• E) repositioning

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Definitions:

Authoritarian

A style of leadership or governance that is characterized by strict obedience to authority at the expense of personal freedom.

Authoritative

A parenting style characterized by high responsiveness and high demands, aiming to guide children's activities in a rational, issue-oriented manner.

Preconventional

Refers to a stage of moral development where individuals' ethical principles are guided by the potential consequences of their actions, such as punishment or reward.

Formal Operational

The stage in Piaget’s theory of cognitive development where individuals gain the ability to think abstractly and reason logically.