When a Merger of South Carolina-Based Springs Industries with the Brazilian

question 65

Multiple Choice

When a merger of South Carolina-based Springs Industries with the Brazilian textile producer Coteminas was announced, the CEO of Springs was quoted as saying, "It is unclear what effect this move will have on our employees though no immediate layoffs are planned. There may be some in the future." In the ____ stage of the organizational change, the CEO should use empathy and communicate specific details of the merger.

• A)change intervention
• B)the change prototype
• C)unfreezing
• D)refreezing
• E)change mobilization

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Definitions:

Promotion

Promotion refers to the activities and strategies used to communicate the value of products, services, or brands to customers, with the objective of increasing awareness, interest, and sales.

Potential Buyers

Individuals or entities that are considered likely to purchase a product or service based on certain characteristics or behaviors.

Elicits Response

An aspect of marketing communications designed to provoke a specific reaction or action from the target audience.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.