Given the Nature and Demands of Technology Cycles and Innovation

question 64

Essay

Given the nature and demands of technology cycles and innovation streams, identify the two types of change that companies need to be able to manage. What are the approaches most appropriate for managing each type of change?

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Definitions:

Direct

Straightforward or without intermediary; often used in marketing to describe sales tactics that appeal directly to the consumer.

Traffic Generation

The process of attracting visitors to a particular website, storefront, or digital platform.

Direct Marketing

A type of advertising strategy that allows businesses to communicate directly with potential customers through various channels, such as mail, email, or phone, without intermediaries.

Business

An organization or enterprising entity engaged in commercial, industrial, or professional activities.