A Cosmetics Company That Is Considering Entering the South American

question 62

Multiple Choice

A cosmetics company that is considering entering the South American market would be especially interested in the discretionary income within that region. In other words, which of the following would be a determining factor in its global strategy?

• A) purchasing power
• B) political uncertainty
• C) expropriation potential
• D) infrastructure
• E) sociocultural trends

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Definitions:

Look-Alike Packaging

Packaging designed to mimic the appearance of a popular brand's product, often to confuse consumers or to leverage the brand's identity.

Masked Branding

Masked branding is a strategy where a company's products are marketed without clear association with the parent brand, often to appeal to a different market segment or to test new markets.

Fixed-Ratio

In the context of behavioral psychology, this refers to a reinforcement schedule that rewards a response only after a specified number of responses.

Variable-Ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, commonly used in behavior modification programs.