The Green Giant Consumer Products Company Learned That It Could

question 46

Multiple Choice

The Green Giant consumer products company learned that it could not use their Jolly Green Giant character in parts of Asia where a green hat worn by a man signifies that he has an unfaithful wife. This is an example of a(n) __________that influenced global marketing.

• A) geocentric attitude
• B) control strategy
• C) cooperative strategy
• D) cultural difference
• E) avoidance strategy

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Definitions:

Secondary Sex Characteristics

Features that appear at puberty, distinguishing the two sexes from each other but are not directly involved in reproduction, such as facial hair in men and breast development in women.

Primary Sex Characteristics

The physical features that are directly involved in human reproduction, including genital organs.

Binary

Relating to, composed of, or involving two things; in computing, represents data using two symbols, typically 0 and 1.

Xy Sex Chromosomes

The combination of chromosomes typically found in males, determining male biological characteristics.