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Mattel Ivy Ross, Mattel's Head of Design and Packaging for Its

question 66

Multiple Choice

Mattel Ivy Ross, Mattel's head of design and packaging for its girls division, needed a new toy that was part construction set and part craft kit. Ross built a team from various departments (designers from research and development, model makers from production, copywriters from marketing, etc.) and assigned them the task of developing the new toy. The twelve members of the team were freed from all other duties so they could concentrate on developing this new toy. During their first week together, members were exposed to different ways of thinking. One of the hardest things the group had to deal with was the lack of structure. It took participants nearly two weeks to realize that there was no schedule for their activities. The strength of the team lay in its members' abilities to build on each other's ideas and to trust one another. Refer to Mattel. By not setting a time schedule for completion of the new toy development process, Mattel gave the team members ____ even though team members did not retain this benefit when they returned to their normal duties.

Comprehend the importance of stakeholder engagement in evaluating CSR programs.

Recognize the importance of ethical standards and moral responsibilities in business practices.

Identify the practices of corporate philanthropy and community involvement.

Understand the application of green marketing and its impact on both businesses and consumers.

Definitions:

Phantom Limb Sensations

Feelings that an amputated or missing limb is still attached to the body and is moving appropriately with other body parts.

Psychokinesis

The supposed ability to move or manipulate objects with the mind alone, without physical interaction.

Vestibular Sense

The sensory system that contributes to balance and spatial orientation by detecting changes in motion and gravity.

Kinesthesia

The perception of body movements and position sense, often referred to as proprioception.