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Expectancy theory describes one's motivation as a primarily unconscious process.
Advertising Budget
The amount of money allocated for promoting products or services through various media channels.
Net Income
The total earnings of a company after all expenses and taxes have been deducted from revenue.
Sales Units
The number of individual items or units a business sells within a specific period.
Variable Expenses
Expenses that change in proportion to the activity of a business such as production volume or sales.
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