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The objective of the company that manufactures liqueur is to grow its international business. To determine its success, it compares its current export sales to 1998, the first year it had double digit growth in exports. For this company, the 1998 exporting data provide a(n) ____.
Industry-Wide Trends
General directions or patterns of change affecting an entire industry, including technologies, consumer behaviors, and regulatory environments.
Organization Chart
A visual diagram that shows the structure of an organization and the relationships among its parts.
Sociocultural Development
The process of learning and incorporating the values, beliefs, behaviors, and norms of one's culture and society.
Economic Development
The process by which a region improves the economic, political, and social well-being of its people.
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