_____Is a Control Method That Encourages Managers to Look Beyond

question 2

Multiple Choice

_____is a control method that encourages managers to look beyond traditional measures to evaluate four different perspectives on company performance.

• A) Optimization
• B) Customer churn
• C) Balanced scorecard
• D) Customer defection
• E) Financial ratio analysis

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Definitions:

Product Quality

Refers to the characteristics and features of a product that contribute to its ability to meet given requirements or expectations.

Budget Constraint

The limit that the size of a consumer’s income (and the prices that must be paid for goods and services) imposes on the ability of that consumer to obtain goods and services.

Money Income

The total amount of monetary earnings received by an individual or household over a certain period of time, before taxes and deductions.

Law of Diminishing Marginal Utility

The economic principle that states as a person increases consumption of a product, there is a decline in the marginal utility that person derives from consuming each additional unit of that product.