C&K Brewing Company C&K Brewing Company Is a Microbrewery in Western

question 107

Multiple Choice

C&K Brewing Company C&K Brewing Company is a microbrewery in western Canada. It produces Maiden's Honor brand ale, a dark beer called Warrior's Cry, and several seasonal beers under the brand name Hearthfire. Its owners George Claiborne and Pete Kunard both believe the brewery's competitive advantage comes from the duo having hired an experienced German brewmaster to oversee the production of its beers. The brewmaster checks all of the ingredients before they are mixed together to make sure that each component is of the highest possible quality and rejects those that are not. After the beer has brewed, the brewmaster runs several tests on the beer to check for taste and clarity and throws out barrels that are cloudy and/or bitter. Refer to C&K Brewing. The brewmaster uses ____ control when he tests the beer to see how it tastes.

• A)simultaneous
• B)feedback
• C)concurrent
• D)reactive
• E)bureaucratic

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Definitions:

Elasticity

A measure of a variable's sensitivity to a change in another variable, used in economics to describe how the quantity demanded of a good responds to changes in price or income.

Corporate Strategy

A strategy that sets long-term direction for the total enterprise.

Business Strategy

A strategy that identifies how a division or strategic business unit will compete in its product or service domain.

SBU

Acronym for Strategic Business Unit, a separately managed division or unit of a company that has its own mission, objectives, and competitors.