Interpublic Interpublic, the World's Third-Biggest Marketing Services Group, Informed the SEC

question 121

Multiple Choice

Interpublic Interpublic, the world's third-biggest marketing services group, informed the SEC that it "had found accounting errors resulting from incompetence as well as falsified books and records, violations of the laws and company policies, and inappropriate customer charges" that required it to restate its earnings for every year in the decade. Interpublic is guilty of overstating both its expenses and its revenues in its earning reports. Interpublic blames its faulty revenue reporting on "inadequate procedures for review of customer contracts." This fraudulent activity will more than likely result in a default on the company's debt and the loss of its stock market listing. Refer to Interpublic. Why should Interpublic consider implementing the balanced scorecard?

• A)​To exert self control
• B)​To exert concertive control
• C)​ To exert bureaucratic control
• D)​To minimize the chances of suboptimization
• E)​ To exert  objective  control

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Definitions:

Audience-Member

An individual who participates in an event or consumes content as part of an audience, whether in person, digitally, or through another medium.

Cultural Misconnection

A misunderstanding or lack of communication between individuals of different cultural backgrounds.

Nutritionist

A specialist in the field of diet and nutrition who advises people on what to eat in order to lead a healthy lifestyle or achieve specific health-related goals.

Family-Night Event

An organized event, usually by schools or communities, designed to bring together family members for a night of activities and bonding.