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Jupiter Communications an Entrepreneur Developed Kibu

question 6

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Jupiter Communications An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors. Refer to Jupiter Communications. The developer of Kibu and his investors created the first company to offer both content and chat rooms aimed at girls between the ages of 13 and 18. They hoped this would give them a ____.

Definitions:

Wage Bracket Method

A technique used by employers to determine the amount of federal income tax to withhold from employees' paychecks based on their earnings and filing status.

Withholding Allowances

Allowances claimed on employment forms determining the amount of federal income tax withheld from a paycheck.

Federal Withholding

The portion of an employee's wages that is withheld by the employer for the purpose of paying federal income taxes.

Supplemental Wages

Additional compensation received beyond one's regular wages, such as bonuses, commissions, or overtime pay, often subject to different tax withholding rates.