Jupiter Communications an Entrepreneur Developed Kibu

question 3

Multiple Choice

Jupiter Communications An entrepreneur developed Kibu.com as an online fashion magazine for girls between the ages of 13 and 18. The messages from Kibu's advertisers were tailored for and intriguing to a teenage audience. Revenue came from companies that sponsored various channels and features on the site, such as the Fashion Channel. Kibu had a loyalty program, the kPoints xChange, which gave site visitors an incentive to communicate with the site and its sponsors. Each time they did, they earned points that could be exchanged for merchandise such as CDs, movie tickets, or beaded jewelry. Visitors who filled out surveys could win one of the 10,000 Kibu Boxes. Box recipients got still more points if they went to the Box Channel and filled out forms telling one to three of the participating companies how they liked the products inside. By September 2000, however, the site closed, and its founders returned the remaining start-up capital to investors. Refer to Jupiter Communications. The information Kibu.com collects would be stored in ____.

• A)large mainframes
• B)data warehouses
• C)information mines
• D)knowledge adjacencies
• E)information processing servers

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Definitions:

Export Subsidies

financial support from governments to domestic companies for the purpose of promoting goods for export, aimed at increasing competitive advantage on the global stage.

Free Trade Agreement

A pact between two or more nations to reduce barriers to imports and exports among them by eliminating tariffs and import quotas.

Mexican Consumers

Individuals or households in Mexico that purchase goods and services for personal use.

Intellectual Property

Refers to creations of the mind for which exclusive rights are recognized, such as inventions, literary and artistic works, symbols, names, and images.