A Company Has Built A(n)__________ That Will Automate Its Purchasing

question 12

Multiple Choice

A company has built a(n) __________ that will automate its purchasing transactions and other e-commerce activities with its small­ to mid­size suppliers. It will provide thousands of the company's suppliers with secure access to critical trading partner information and will facilitate trading partner automation.

• A) extranet
• B) virtual portal
• C) Web service
• D) corporate portal
• E) secure logic system (SLS)

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Definitions:

Environmental Scanning

is the process of systematically gathering information about the external environment to identify potential threats and opportunities.

Competitive Intelligence

The process of gathering, analyzing, and using information about competitors, market trends, and the business environment to support strategic decision making.

Product Positioning

The process of market positioning of a product, including strategies to present a product in the best possible light to different target markets.

Perceptual Marketing

Marketing strategies that focus on influencing consumers’ perceptions and attitudes towards a product or brand rather than its actual attributes.