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The concept that there are many groups in society and that they form allegiances and coalitions in a dynamic exchange of power is most consistent with:
Complementary Goods
Products or services that are typically consumed together or have a high cross-elasticity of demand, implying that a change in the price of one affects the demand for the other.
Substitute Goods
Products or services that can be used in place of each other, fulfilling the same need or want, thus potentially affecting their demand.
Vertical Contracts
Agreements between firms at different levels in the supply chain, such as manufacturers and retailers, to govern the terms of their relationship.
Customers' Goals
The specific objectives or desired outcomes that consumers aim to achieve through the purchase or use of products and services.
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