Examlex

Solved

Random Manual Searches of Would-Be Passengers on an Airline and His

question 20

Multiple Choice

Random manual searches of would-be passengers on an airline and his or her belongings for weapons or explosives is


Definitions:

Co-opt Community

The practice of a brand or organization integrating itself into a pre-existing community to promote its products or values.

Tribal Members

refers to individuals who are part of a specific group or community sharing common interests, values, or characteristics.

Communal Branding Model

refers to a branding approach that builds and nurtures a shared sense of belonging and community among the brand's consumers, fostering loyalty and advocacy.

Brand Equity

The value and strength of a brand that is derived from consumers' perceptions, recognition, and loyalty.

Related Questions