Recent Polls Taken in 2008 Indicated That the Level of Job

question 4

Multiple Choice

Recent polls taken in 2008 indicated that the level of job satisfaction of teachers since 1984 has __________.

• A)increased
• B)decreased
• C)shown no change
• D)remained steady

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Definitions:

High-involvement

Refers to purchase decisions that carry a higher risk to buyers and therefore require more thought and research.

Reference Groups

Groups that people refer to when evaluating their own qualities, circumstances, attitudes, values, and behaviors.

Marketers

Marketers are professionals or companies involved in the promotion and selling of products or services, including advertising, market research, and strategy development.

B₂C Buying

Business-to-consumer buying; refers to the transactions and processes whereby individuals purchase products or services from businesses for personal use.