As Described in Chapter 7, a 1987 Study Led by Two

question 2

Multiple Choice

As described in chapter 7, a 1987 study led by two researchers concluded that an ideal high school should enroll ___________students to be most effective.

• A)250
• B)500
• C)1000
• D)2000

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Definitions:

Buying Center

A group of individuals within an organization involved in the decision-making process for purchasing products or services.

Gatekeeper

An individual or entity that controls access to something, often used in contexts such as information flow, decision-making processes, or access to markets or services.

Decider

The person in a group or organization who has the power and authority to make final decisions.

Modified Rebuy

A buying situation in which an organization modifies the specifications, prices, or other terms of a previously purchased product or service.