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The initial step in the scientific method is
Discretionary Product
Products or services that are non-essential and purchased with disposable income, the demand for which tends to be more elastic and influenced by consumers' economic status.
Unsought Product
Goods or services that consumers typically do not think about buying or do not know exist until they encounter them, usually requiring aggressive sales strategies.
Consumer Segmentation
The approach of partitioning a potential consumer market into segments, each defined by distinct attributes.
Consumer Products
Goods that are purchased for personal use or consumption by the general public.
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