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Neandertal brain size
Customer Retention Value
The net profit attributed to the future relationship with a customer, highlighting the importance of maintaining customers over time.
Personal Selling
A direct form of marketing where sales representatives interact personally with customers to persuade them to purchase products or services.
Hunter Strategy
A proactive business approach focused on aggressively searching for and acquiring new clients or market opportunities.
Geographic Strategy
Strategic decisions and actions focused on selecting and serving specific geographic areas or locations to optimize business performance.
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