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Family Life Cycle
A series of stages through which a family progresses over time, from single individuals to married couples, parenthood, empty-nesting, and retirement.
Marketing Planning
The process of defining marketing strategies and objectives, identifying target markets, and determining the tactics and actions to achieve organizational goals.
Sandwich Generation
A generation of people who are simultaneously caring for their aging parents and supporting their own children, effectively "sandwiched" between the responsibilities for both their elders and their young.
Sandwich Generation
A generation of people who are simultaneously caring for their aging parents and their own children, often facing financial and emotional stress.
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