The Use of Software to Empirically Analyze Online Conversations to Constantly

question 11

Multiple Choice

The use of software to empirically analyze online conversations to constantly monitor how consumers feel about brands is called _____.

• A) sentiment analysis
• B) e-commerce
• C) social currency
• D) data mining

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Definitions:

James-Lange Theory

The notion that emotions stem from the body's reactions to different situations.

Conscious Thinking

The process of being aware of and able to control one's thoughts and cognitive processes.

Emotional Reaction

The complex psychological state that arises spontaneously rather than through conscious effort, often in response to an external stimulus.

Hatred

An intense feeling of dislike or animosity towards individuals or entities, often leading to hostile attitudes or actions.