How Do Grocery Store Advertising, Grocery Store Format (Layout), and Grocery

question 20

Multiple Choice

How do grocery store advertising, grocery store format (layout) , and grocery store location influence consumers' decisions about where to shop?

• A)All three affect behavior.
• B)Interestingly, location has very little impact.
• C)Interestingly, format (layout)has the strongest impact of the three.
• D)Advertising is the only one of these variables to have an impact.

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Definitions:

Multiple Product Orders

The process or action of purchasing more than one item or service at a time from the same provider.

Corrective Advertising

Advertising designed to correct previous misleading or deceptive advertisements.

Federal Trade Commission Act

A United States federal law established in 1914 to promote consumer protection and to eradicate anticompetitive business practices.

Deceptive Advertising

Marketing practices that mislead or trick consumers into buying or using a product or service through false claims, incomplete information, or other misleading means.