Suppose That You Are in the Market for a New

question 13

Multiple Choice

Suppose that you are in the market for a new car, and are having trouble deciding between two different models. If you ultimately decide to "go with your gut," then you are making a decision ____.

• A) as a social animal (rather than a cultural animal)
• B) based on the automatic system (rather than the deliberate system)
• C) based on nurture (rather than nature)
• D) based on the "bad is stronger than good" principle

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Definitions:

Service Quality

The assessment of how well a delivered service conforms to the client's expectations.

Credence Properties

Characteristics of a product or service that cannot be easily evaluated before purchase or consumption, often requiring expertise or trust in the provider.

Information Search

The process of seeking out data, facts, and insights to make informed decisions or gain knowledge on a particular subject.

Credence Properties

Characteristics of a product or service that cannot be easily assessed before purchase, often requiring trust or belief in their quality or benefits.