When Jason Starts College, He Comes from a Very Conservative

question 88

Multiple Choice

When Jason starts college, he comes from a very conservative religious background. He strongly feels that homosexuality is "wrong" and "immoral," although he has never actually met anyone who is a homosexual. At college, he meets lots of new friends, a few of whom are homosexual. He really enjoys them, and as he spends more time with them he decides, "I must not really think homosexuality is wrong. After all, several of my best friends are gay and I don't think they are immoral." Which theory can BEST explain Jason's change in attitude about homosexuality?

• A) social comparison theory
• B) the self-reference effect
• C) self-perception theory
• D) self-handicapping theory

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Definitions:

National Market

A domestic marketplace where goods and services are bought and sold within a country.

Multidomestic Strategy

A business strategy that involves a company adapting its products and marketing strategies to each country it operates in, treating each market as distinct.

National Market

A market that spans an entire country, encompassing all the geographical areas in which a product is sold.

Treated Equally

The principle or practice of giving the same treatment, opportunities, and respect to all individuals, regardless of differences.