Jerome Thinks That It Is Going to Be Crowded at the Gym

question 60

Multiple Choice

Jerome thinks that it is going to be crowded at the gym today. This is an example of a(n) ____.

• A) dual attitude
• B) belief
• C) implicit attitude
• D) attitude

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Definitions:

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding conflicting beliefs or values, often leading to an alteration in one of the beliefs or behaviors.

Consumer Decision-Making Process

The stages a consumer goes through before purchasing a product, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Values

Fundamental beliefs or standards that guide behavior and decision-making, reflecting what is important to an individual or organization.

Opinion Leaders

Individuals who exert an unequal amount of influence on the decisions of others because they are considered knowledgeable about particular products.