One Technique That Advertisers Often Use to Influence Consumers Is

question 159

Multiple Choice

One technique that advertisers often use to influence consumers is celebrity endorsement. The logic works like this: If people like Catherine Zeta-Jones and repeatedly see T-Mobile products together with Catherine Zeta-Jones, then people will learn to associate T-Mobile with her and will in turn like T-Mobile more. That is, celebrity endorsement is expected to lead to ____. ​

• A)operant conditioning
• B)classical conditioning ​
• C)vicarious learning ​
• D)observational learning ​

---

Definitions:

Aptitude Test

A standardized test designed to assess an individual's potential to develop skills or knowledge in a specific area.

Significance Level

A rephrased definition for the threshold probability used in statistical tests to judge whether to reject the null hypothesis, often set at 0.05 or 5%.

Sobriety

The condition of not being under the influence of alcohol or any intoxicating substances.

Motor Skills

the abilities required to perform movements and tasks, involving the coordination between the brain and muscles.