As Described in the Text, the Elaboration Likelihood Model Is

question 100

Multiple Choice

As described in the text, the elaboration likelihood model is almost identical to another model, known as ____.

• A) the personal relevance theory of persuasion
• B) the heuristic/systematic model
• C) the theory of psychological reactance
• D) action identification theory

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Definitions:

Hourly Salesman

A salesperson who is compensated based on the number of hours worked, rather than commission on sales made.

Moral Hazard

A situation where one party is inclined to take risks because the negative consequences of the risk will be borne by another party.

Taxi Driver

An individual who operates a car licensed for providing taxicab transportation services to passengers in exchange for payment of a fare.

Piece-rate Garment Worker

A laborer who is paid based on the number of items produced, commonly used in the garment manufacturing industry.