In the Elaboration Likelihood Model, Heuristic/nonconscious Processing Is Referred to as Processing

question 18

Short Answer

In the elaboration likelihood model, heuristic/nonconscious processing is referred to as processing via the ________________ route.

---

Definitions:

Activity-Based Costing

An accounting method that assigns costs to products or services based on the activities required to produce them, emphasizing cost drivers.

Direct Labor-Hours

Direct labor-hours refer to the total number of hours worked by employees that are directly involved in the manufacturing process of a company's products.

Traditional Costing

A costing method that applies indirect costs to products based on a predetermined overhead rate, often not considering the actual activities that incur costs.

Overhead Assigned

The process of allocating manufacturing overhead costs to specific units of product based on a predetermined rate or method.