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In the Standards of the Association for the Advancement of Social

question 16

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In the standards of the Association for the Advancement of Social Work with Groups regarding ethical issues in the use of new techniques, it is suggested that worker competency may require new skills and knowledge, not only in technology, but also in communication techniques.


Definitions:

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that integrates various promotional tools and channels to provide a consistent message across all platforms to enhance brand image and achieve marketing goals.

Arouse Interest

The step in marketing or communication where the audience's curiosity or attention towards a product or message is generated.

Hall Of Fans Sweepstakes

A promotional contest or lottery, often associated with sports or entertainment, where fans can win prizes or recognition.

Sales Promotion

Marketing activities and incentives designed to increase consumer purchasing and stimulate product demand, often through discounts, coupons, or bonuses.

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