As Part of Your Internship, You Are Asked to Convene

question 4

Essay

As part of your internship, you are asked to convene a group that includes members from several diverse groups. You are unfamiliar with the cultures of these groups. How will you go about developing your cultural competence in anticipation of leading this multi-racial group?

Apply knowledge of discrete emotions to marketing strategies.

Explain the concept of sentiment analysis and its application in social media.

Assess viewpoints regarding the acquisition of happiness through material possessions.

Describe the term "affect" and its relevance in marketing.

---

Definitions:

Edward Tolman

An American psychologist known for his contributions to cognitive psychology, particularly in the study of learning and motivation.

Edward Thorndike

An American psychologist known for his work on the theory of learning based on the idea of connectionism, and for his contribution to educational psychology.

John Watson

An American psychologist who established the psychological school of behaviorism, emphasizing the study of observable behavior over the study of the mind.

Alfred Bandura

A psychologist known for his work on social cognitive theory and the concept of self-efficacy, as well as his study on observational learning demonstrated through the Bobo doll experiment.