Examlex
For her study on robots in the workplace Lee was able to view Snackbot's interactions with people through video/audio feeds. This method of study is known as
Marketing Research
The process of gathering, analyzing, and interpreting information to help identify and solve marketing challenges.
Functional Magnetic Resonance Imaging (fMRI)
a neuroimaging procedure that measures brain activity by detecting changes associated with blood flow.
Extended Problem Solving
A consumer behavior in which individuals engage in considerable information search and evaluation of alternatives before making significant purchase decisions.
Non-compensatory Rule
A decision strategy where an option is rejected if it fails to meet some minimum criterion, regardless of its attributes elsewhere.
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