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Sociologist Randall Collins argued that there have been few, if any systematic studies examining the role education by itself plays in occupational success. He uses this fact to critique the rise of the
Promotional Campaigns
Targeted marketing efforts designed to increase awareness, interest, and sales of a product or service through various tactics such as advertising, sales promotions, and social media marketing.
IMC Campaigns
Integrated Marketing Communications campaigns that use various promotional tools in a coordinated manner to achieve marketing goals.
Mobile Media
Digital media content or services that can be accessed and consumed via mobile devices like smartphones and tablets.
College Students
Individuals enrolled in an institution of higher education, pursuing undergraduate or postgraduate degrees.
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