Fred Justified Stealing Money from His Mother After Being Caught

question 21

Multiple Choice

Fred justified stealing money from his mother after being caught. Fred's justification is a type of:

• A) focal reasoning
• B) rationalization
• C) neutralization
• D) persuasion

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Definitions:

Customer Preferences

Describes the likes, dislikes, desires, and needs that a customer exhibits when choosing a product or service.

International Fast-Food

Fast-food chains or franchises operating in multiple countries, offering quick service meals with a consistent menu globally.

Marketing Mix

The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce a desired response in a target market.

Health Drink

A beverage designed to provide health benefits, including vitamins and minerals, to the consumer beyond a simple nutritional value.